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Course Details


Course Name: Marketing: Mastering the Process
CPD Credits: 10 credits
Type: Text/PDF (Downloadable)
Price: €90 €50


Description:
This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy are discussed, such as consumer behavior, completion, and regulating forces. Also covered are marketing information systems, search-related marketing, interactive marketing and E-commerce, and multichannel marketing.